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Why Austin & Central Texas?

Our state is uniquely positioned to grow a thriving sports tech market.

Grow your business


  • Texas is known as an incredible place for business growth: no state income tax, economic development incentives for startups, a healthy startup community culture.
  • A deep local Talent Pool with University of Texas at Austin
  • Ranked No. 4 of the best large cities to start a business
  • Capital of the State of Texas. 11th largest U.S. city.2.2 million metro area population.
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Innovation Hub


  • Home to SXSW Conference & Festivals — 417,400 creatives from 105 countries attended in 2019
  • Tier 1 research university with $680million in annual research funding#3 for patents per capita among major U.S. metros
  • 151 venture capital deals with $1.7 billion in funding in 2019 —Austin ranked 7th among U.S. metros for the value of funding100 incubators, accelerators, maker & co-working spacesTech/innovation centers include Home Depot, Walmart, IBM, Comcast, GE Aviation, Dell Med, HEB, and GM
  • Top Global Technology Hub
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Liveability


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Major Sports Ecosystem


  • Texas Longhorns (Big 12 NCAA)
  • Austin FC (Major Leagues Soccer)
  • Formula 1 US Grand Prix (Circuit of the Americas)
  • Austin Spurs (NBA G-League Basketball Team)
  • Round Rock Express (AAA Baseball Team)
  • Austin Bold (United Soccer League)
  • Austin Gilgronis (Major League Rugby)
  • World Championship Golf – Dell Technologies Match Play
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Emerging Sports Technology Hub